Looking to make some extra income on Etsy? Consider tapping into the profitable niche of digital products! With the ability to sell repeatedly to multiple customers, digital products offer a fantastic opportunity for recurring sales. In this article, we would discuss 5 simple steps to selling digital products on Etsy. Whether you design products for online use or printing, there’s a wide range of possibilities to explore. So let’s go ahead and explain the steps you need to start earning passive income with selling digital products on Etsy.

Digital products to sell on etsy

Selling Digital Products on Etsy for Beginners

If you’re looking for a profitable niche on Etsy, digital products might be just what you’re looking for. Selling digital products allows you to create items that can be sold repeatedly to multiple customers, maximizing your earning potential. Whether they are designed for online use or for printing by the buyer, the versatility of digital products makes them a popular choice among Etsy sellers. However, before diving into this market, it’s important to do some research to determine customer willingness to pay for digital or printable products and to find popular product categories using keyword research.

Researching the profitability of digital products on Etsy

Before investing your time and effort into creating and selling digital products on Etsy, it’s essential to determine if customers are willing to pay for your offerings. While digital products are often more affordable than physical items, it’s important to gauge whether people are willing to spend money on them or if there are many free alternatives available. Conducting market research can help you understand customer preferences, needs, and pricing expectations.

Determining customer willingness to pay for digital or printable products

One way to gauge customer willingness to pay for digital or printable products is by researching similar products already available on Etsy or other online marketplaces. Consider their pricing, customer reviews, and sales volume to get an idea of what customers are looking for and how much they are willing to spend. Additionally, you can also reach out to potential customers through surveys or social media to gather feedback and insights on their preferences and pricing expectations.

Selling Digital Products on Etsy

Using keyword research to find popular digital products to sell on Etsy

Keyword research is a valuable tool for identifying popular digital product categories to sell on Etsy. By using keyword research tools or exploring Etsy’s search bar, you can discover what keywords people are using to search for digital products. Look for keywords with high search volume and relatively low competition to increase your chances of getting noticed by potential customers. This research can help you determine what types of digital products are in demand and tailor your offerings accordingly.

Selling Digital Products on Etsy

Implementing SEO techniques to attract customers to digital products

Once you have identified the popular digital product categories you want to focus on, it’s time to implement search engine optimization (SEO) techniques to attract customers to your listings. Start by optimizing your product titles, descriptions, and tags with relevant keywords that align with what customers are searching for. Including high-quality images and engaging product descriptions can also help attract customers and increase your chances of making sales. Regularly updating your listings and incorporating customer feedback can also improve your SEO and visibility on Etsy.

Understanding competition levels for different digital product categories

Competition levels can vary for different digital product categories on Etsy. Some categories may be oversaturated with sellers, making it challenging to stand out, while others may have a smaller pool of sellers, giving you a better chance of capturing the market. Researching the competition in your chosen digital product category is crucial for identifying potential opportunities and developing strategies to differentiate your offerings. Consider factors such as pricing, product quality, and unique selling propositions to position yourself effectively within the market.

10 of the best digital products to sell on Etsy

Now that you understand the importance of researching profitability, determining customer willingness to pay, using keyword research, implementing SEO techniques, and understanding competition levels, let’s explore ten of the best digital products to sell on Etsy. These products have proven to be successful and can serve as a starting point for your digital product journey.


Planners are highly sought after on Etsy as they help individuals organize their lives, whether it’s for daily schedules, meal planning, or goal setting. Creating beautifully designed digital planner templates allows customers to customize and print their planners according to their preferences. With various themes and layout options, planners offer a versatile product category to explore.


Checklists are another popular digital product category. From to-do lists to travel packing lists, people appreciate having organized and printable checklists at their disposal. By creating visually appealing and functional checklist templates, you can cater to customers’ organizational needs while providing them with a convenient solution.


Worksheets offer a wide range of possibilities for digital products on Etsy. Whether it’s educational worksheets for children, budgeting worksheets, or productivity trackers, there is a demand for well-designed and printable worksheets. Cater to specific niches or broader audiences to find your target market and create high-quality worksheets that cater to their needs.


Templates are versatile digital products that can be used for various purposes. From business card templates to resume templates, the possibilities are endless. By offering customizable and professionally designed templates, you provide customers with a time-saving option while showcasing your design skills.

Digital stickers

Digital stickers have gained popularity in recent years, especially among digital planners and scrapbooking enthusiasts. Designing and selling digital sticker packs allows customers to easily personalize their digital spaces, adding a touch of creativity and personality to their projects. Explore different themes and styles to cater to various interests and aesthetics.

Printable cards

Greeting cards and invitations are timeless products that people still love to send, even in the digital age. Designing printable cards allows customers to access unique and beautifully crafted designs that can be customized with their own messages. From birthdays to holidays, printable cards are a versatile and profitable digital product category.

Coloring sheets

Coloring sheets are not just for children; they have become a popular trend among adults as well. Creating intricate and detailed coloring sheets that cater to various themes, such as mandalas or nature, can attract a wide audience. Printable coloring sheets offer a creative outlet and stress relief, making them a lucrative digital product option.


Journals provide individuals with a space to document their thoughts, goals, or daily activities. Creating printable journal templates offers customers a customizable and cost-effective alternative to traditional journals. From gratitude journals to fitness trackers, there are numerous journal categories to explore based on your interests or target audience.

Sewing patterns

For those with sewing skills, selling digital sewing patterns on Etsy can be a profitable venture. By creating well-drafted and easy-to-follow sewing patterns, you can cater to customers who enjoy crafting their own garments and accessories. Consider providing a range of patterns for different skill levels and garment types to appeal to a broader customer base.

Knitting/crochet patterns

Similar to sewing patterns, knitting and crochet patterns are sought after by crafters. From stylish scarves to cozy blankets, there are endless possibilities for creating and selling digital knitting and crochet patterns. Focus on trendy designs, clear instructions, and appealing visuals to attract customers and keep them coming back for more.

In conclusion, digital products offer a profitable niche on Etsy due to their potential for recurring sales and customization options. By researching customer demand, implementing SEO techniques, and understanding competition levels, you can position yourself for success. Consider exploring popular digital product categories such as planners, checklists, worksheets, templates, digital stickers, printable cards, coloring sheets, journals, sewing patterns, and knitting/crochet patterns to start your journey into the world of profitable digital products on Etsy. With creativity, market research, and dedication, your digital products can find a loyal customer base and generate recurring sales.